Questions, answered.
How the engine works, what gets tracked, and how we keep it honest.
How is a score actually calculated?
A deterministic engine turns each observable event — a launch, a pricing change, a hiring wave — into a numeric score across three axes: magnitude, reception, and momentum. No language model is involved in producing the number, so nothing is hallucinated. Each score carries the exact features that produced it, and the scoring version is recorded so the result is auditable.
What does "reception" mean?
Reception is whether the market reacted to a move, not just that the move happened. We pull adoption and discussion signals from each company's public footprint and score the temperature and momentum of the response over the days that follow. It's the difference between knowing a competitor shipped and knowing whether it worked.
Where does the data come from?
Each company's own public footprint — its site, careers page, changelog, blog, pricing page, and open-source activity, plus public press. Every signal links back to the source URL and a timestamp. If a claim can't be verified from a public source, it doesn't ship.
Does IDØ use AI to write the brief?
Only on top of numbers that already exist. The scoring is deterministic and happens first. A language model then writes the plain-English summary of those scores — it never invents a signal or a number. The source of truth is always the engine, not the model.
Will the companies I track know I'm watching them?
No. IDØ is read-only by design. There are no follows, no view receipts, and no leaderboards of who is looking at whom. Your competitive research stays entirely on your side.
How often do I hear from IDØ?
Once a week. Every Friday you get a single brief — what shipped across your tracked set, whether it landed, and what it means for you, ranked by impact rather than recency. The goal is to replace ten open tabs with one page.
Can my whole team use it?
Yes. Solo founders get the general feed. Teams get the brief routed by role, so engineering, design, and security each see the slice that's relevant to them and nothing else.
How many companies can I track?
It depends on your plan. You can start with a focused competitive set and expand it as your market grows. See the pricing page for the current limits.
Still have a question?
We answer fast. Or just try it — the first brief lands Friday.